So, you have a life?

With changing time, definition of life has also changed

Dude, do you know what Salman Khan tweeted yesterday?

Ahh! I’m connect with the CEO of PEPSICO in LinkedIn

This is my picture perfect to be uploaded on Facebook

Wow! Did you check out that superb video on Instagram?

If you’re familiar with these phrases….then…

Welcome to the fantasy world of social media

Social Media, two big fat words which is taking the world like hurricane. Social media is just not about updating status, tweeting about current topic, uploading pictures with different filters, connecting with big shots etc. it’s all these and a lot more. 

Let me share a small story,

I happened to attend a social media seminar where experts from the field were present to give their inspiring speech. The room was jam packed like the viral local, minus the quarrel. A speaker was standing tall on the dais, introducing himself with utmost elegance. Even before the session started, this young man stood up and abruptly threw a question saying ‘Why Social Media for big brands’ to which the gentleman quietly stared at the twinkling eyes of the crowd eagerly waiting for his answer. He sighed and asked us a question instead ‘How many of you are on Social Media’. Not a single person’s hand was down, including the security guard who proudly raised his hand straight up. The speaker glanced at the auditorium and answered the young man ‘For you all’. Social media is a platform where the brands can directly interact with the customer.

There are numerous Social Media platforms which not only drive us crazy but also captivate all big, medium and small brands. They are a great help to big brands because it’s practically difficult for these brands to connect with their customers all over the world. These platforms enable easy interacting with their customers via Twitter, Facebook and Instagram. With the immerging need for social media marketing, there are companies who are churning mind and coming up with different social media strategies to connect with the customers. Social media platforms are largely captured by big brands to promote their name and strike a one-on-one communication with their customers. So once a networking site, now also talks pure business.

Social Media is-

·        Cost-effective

·        Quick

·        Filter Target Audience

·        Right reach

·        No industry bias

·        Huge audience

·        Perfect balance of photos, videos & texts

·        Track amount of money spent accurately

“The more you explore social media, the more you discover something new”.

Social media is good. A question mark or an exclamation mark

Before enlightening you with the different colours of social media, let me take you down the memory lane where we loved to share gifts, like each other’s slam books, comment about the girl who teased our best friend. Those beautiful days of going out and playing with friends, chatting for hours through our old antique telephones are somewhere vanishing between the dark long bushes of Internet.

Now the virtual age has taken over our mind, body and soul to which we are happily getting defeated with no wrench but with a smile on our face.

The era of digital world has risen

When our very own golden age is no more in action

Social Media creators are minting currencies

And we lay back in our bean bags surfing, liking and commenting in the open breeze

Those days have vanished

When birds were chirping & happily singing in full swing

As even our PM is now busy tweeting

Believe it or not

Social media has definitely made our life easy, sorted and connected,

But we somewhere have lost our self and have got disconnected

Even though we bombard numerous blemishes in Social Media, we can’t live even a single day without checking our updates on Facebook, browsing Instagram pictures, or to check who re-tweeted our post. Social Media is not only used by individuals to share their happenings but big brands are taking greater advantage of this emerging media. Social Media is cheap at the same time reaching millions. One of the officials of the big brand once said in an interview “Social Media is a blessing to all big brands like us. We now know where our target audiences are and this makes us easy to reach them”. Top Social Media  that are enjoying the bigger piece of cake are Facebook, Instagram, Google Plus and LinkedIn.

We all love social media. Whether you like to admit it or not, it's true. They have ingrained themselves in society because they make our lives better. No matter how bad your day has been, there is always something on social media that can make you smile and put everything in perspective. It’s shifting the way we interact, communicate, organize and form opinions.

                                                                                                                

Social Media is a boon which when wrongly used can turn to a curse. So the conclusion to “Social Media is good. A question mark or an exclamation” will and always remain a mystery.