Friday, 29 April 2016

So, you have a life?

With changing time, definition of life has also changed

Dude, do you know what Salman Khan tweeted yesterday?
Ahh! I’m connect with the CEO of PEPSICO in LinkedIn
This is my picture perfect to be uploaded on Facebook
Wow! Did you check out that superb video on Instagram?

If you’re familiar with these phrases….then…
Welcome to the fantasy world of social media

Social Media, two big fat words which is taking the world like hurricane. Social media is just not about updating status, tweeting about current topic, uploading pictures with different filters, connecting with big shots etc. it’s all these and a lot more. 

Let me share a small story,
I happened to attend a social media seminar where experts from the field were present to give their inspiring speech. The room was jam packed like the viral local, minus the quarrel. A speaker was standing tall on the dais, introducing himself with utmost elegance. Even before the session started, this young man stood up and abruptly threw a question saying ‘Why Social Media for big brands’ to which the gentleman quietly stared at the twinkling eyes of the crowd eagerly waiting for his answer. He sighed and asked us a question instead ‘How many of you are on Social Media’. Not a single person’s hand was down, including the security guard who proudly raised his hand straight up. The speaker glanced at the auditorium and answered the young man ‘For you all’. Social media is a platform where the brands can directly interact with the customer.

There are numerous Social Media platforms which not only drive us crazy but also captivate all big, medium and small brands. They are a great help to big brands because it’s practically difficult for these brands to connect with their customers all over the world. These platforms enable easy interacting with their customers via Twitter, Facebook and Instagram. With the immerging need for social media marketing, there are companies who are churning mind and coming up with different social media strategies to connect with the customers. Social media platforms are largely captured by big brands to promote their name and strike a one-on-one communication with their customers. So once a networking site, now also talks pure business.

Social Media is-
·        Cost-effective
·        Quick
·        Filter Target Audience
·        Right reach
·        No industry bias
·        Huge audience
·        Perfect balance of photos, videos & texts
·        Track amount of money spent accurately

“The more you explore social media, the more you discover something new”.

Friday, 26 February 2016

Social media is good. A question mark or an exclamation mark

Before enlightening you with the different colours of social media, let me take you down the memory lane where we loved to share gifts, like each other’s slam books, comment about the girl who teased our best friend. Those beautiful days of going out and playing with friends, chatting for hours through our old antique telephones are somewhere vanishing between the dark long bushes of Internet.

Now the virtual age has taken over our mind, body and soul to which we are happily getting defeated with no wrench but with a smile on our face.

The era of digital world has risen
When our very own golden age is no more in action

Social Media creators are minting currencies
And we lay back in our bean bags surfing, liking and commenting in the open breeze

Those days have vanished
When birds were chirping & happily singing in full swing
As even our PM is now busy tweeting

Believe it or not
Social media has definitely made our life easy, sorted and connected,
But we somewhere have lost our self and have got disconnected

Even though we bombard numerous blemishes in Social Media, we can’t live even a single day without checking our updates on Facebook, browsing Instagram pictures, or to check who re-tweeted our post. Social Media is not only used by individuals to share their happenings but big brands are taking greater advantage of this emerging media. Social Media is cheap at the same time reaching millions. One of the officials of the big brand once said in an interview “Social Media is a blessing to all big brands like us. We now know where our target audiences are and this makes us easy to reach them”. Top Social Media  that are enjoying the bigger piece of cake are Facebook, Instagram, Google Plus and LinkedIn.

We all love social media. Whether you like to admit it or not, it's true. They have ingrained themselves in society because they make our lives better. No matter how bad your day has been, there is always something on social media that can make you smile and put everything in perspective. It’s shifting the way we interact, communicate, organize and form opinions.
Social Media is a boon which when wrongly used can turn to a curse. So the conclusion to “Social Media is good. A question mark or an exclamation” will and always remain a mystery.

Tuesday, 25 August 2015

ABCD: The game of basics where the SUCCESS wins

Do you remember back in school days where writing ABCD right used to be the biggest achievement? That pats on back, that star on hand, that very good by your favourite teacher, that proud smile on your mothers face when you get it right. Well, not much has been changed, as even now when you enter into the professional world, again you have to start with the same four letters. In school times it used be A for Apple, B for Ball, C for Cat and D for Dog, but now it has changed drastically, as now A stands for Advertising, B for Branding, C for Communication and D for Design. The same four letters with the different meanings, but even today getting them right brings you nothing less than SUCCESS.

ABCD to climb up the ladder:

From the very first stage of schooling till now the definition of ABCD is changing. Following are the different steps of ABCD and their significance in different stages of life:

·    ABCD in School: Schooling is the very first step of a child’s life journey. For him A is for Apple, B is for Ball, C is for Cat & D is for Dog. He learns the first ABCDs of his life under the guidance of his teachers and family. With the right guidance he gets them right and steps up to the next level.

·    ABCD in College: After completing the long schooling days, with the right start, the child takes the first step to his college life. Where he explores the new meaning of ABCD with the influence of his friends, A for Aggression, B for Bunking, C for Canteen, D for Dating.

·     ABCD in Career: Then comes the most awaited stage of career building when the child is no more a child, but an individual with the dreams in his eyes, where A for Attitude, B for Behaviour, C for Calibre, & D for Degree forms the future.

·     ABCD in Business: In this very vital stage Advertising, Branding, Communication, Design unfolds the true meaning of success. The success formula for professional world is nothing but 4 simple steps, ABCD.

ABCD with Thin-i

We don’t promise success, ABCD does!

At Thin-i we don’t work on assumptions, but on factual calculations, as our full proof success formula of ABCD have done wonders in the past for our clients. Following are the few strategies we adapt to fulfil clients’ dreams:
·    The game of basics: We believe right first step leads you closer to your goals. ABCD is all about getting your basics in place, to have a voice, a personality, an identity, a promise, we make you have all of these so you not only pass the levels but win the game.

·    Plan ABCD: We understand every brand is different, we articulate Advertising, Branding, Communication and Design Plan customised for your business needs. So what we come up with for your brand is something no other brand can adapt, as it’s made from you, for you.

·    Compete. Win. Repeat: When you compete with yourself, you always win. With the four uniquely common steps of ABCD, we make you better and better. We land you up to the position where you face no competition as you enjoy monopoly due to the distinct place created exclusively for you.
·    Global Recognition: When you have ABCDs right, you reach to the every prospect around the globe and unfold many opportunities to grow with a credible stature.  

·     360⁰ Success: When winning becomes habit, success no longer remains a dream.  Recognition from across the globe leaves success with no other option than coming to you.

Monday, 10 August 2015

The A to B of Selling….

Once upon a time there were two men (lets call them A and B). They both were fierce competitors of one another as a result of being in the same business – to sell!

Both had extremely intelligent strategies for their respective businesses. A’s business was to create awareness amongst the people about a product while B’s business was to make sure that the product lives up-to its name amongst the masses. Both of them were bright. But there was a problem. The growth of their respective businesses was stunted. No matter how hard they tried, no matter how smart they tried, they could not reach their goals.
Eventually on the verge of losing hope, they walked into a bar to drink their problems away (DUH!) Watching  the bartender mix their drinks, it struck them.
“What if we did the same to our businesses?”
They hurried back home and came up with a completely new and innovative strategy. They mixed their talents and resources together. As a result their business boomed.
A and B have been inseparable ever since. Their names were Advertising and Branding.
Advertising is a means of communicating the story of a brand to the audience, whereas branding refers to the building of the impression and reputation that the people have about a product and the process of trying to change or enhance it further. A brand emerges from the whole picture of what advertising does and  advertising emerges from creating brands.
Being an AD-MAD person myself, I may say that Advertising and Branding are the two most important questions for any business process. Unless you say ‘YES’ as an answer to both these questions, you might end up in a bar too (and not in a good way).

‘Advertising is not voodoo. The client could ultimately hope only to create the impression of a connection or resonance between the brand and what was important to consumers. And what was important to consumers was, always and invariably, themselves. What they conceived themselves to be’ -David Foster Wallace

Monday, 3 August 2015

Animal Kingdom Advertising!!

This is the time for a song,a song that we sing
When the rains are drawing near, and the mirth – dark clouds bring.
To look for a partner, to look for a friend,
wide and beautiful, my joyous wings would bend.
For the peacock always knows and the peacock always shows,
how important it is to advertise, the thought that my plumage holds!!
Hot, scorching and dry.. More lonely-less humid,
leaving trail in the desert ..while searching for cupid.
Yes you should fear me, the way i fear you too,
rattling of my tail, is all i can do.
Finding my prey and making the presence felt,
advertising brings a lot, under the rattle snake’s belt.
We toil day and night, work our way to glory.
Never do we fail, never are we sorry.
Keeping our unity intact is our only goal,
working with teamwork and belief in our soul.
For we spread our pheromones, so that our brothers never lose the way,
ants shall always prefer the sunshine,for branding bright hay!
I sing through the dark, I sing towards dawn,
Pitch black as I am, like the chess’s 
favourite pawn.
With a voice like velvet, too laborious to resist,
very classy, very sweet-with an addictive twist.
Nightingale they call me, deemed with pride,
vocal advertising takes me–farther than my wings can ride!
Fallen stars on the earth, that’s what we are,
flickering here and there, illuminating way beyond par!
Call me a firefly, call me a glow worm,
I shall make my peace,and associate with any term.
Once you’ve touched me, you shall never be glum,
the reason is that I carry, magical light on my bum.
I am making a humble abode, please do not disturb,
for I want to lure the prettiest lass, statuesque and superb.
Will she like these flowers, or would she settle for the leaves?
Shall I use both, so to her it may please?
With pebbles and stones, or little twigs as her prize,
The love of a bower bird, for her would advertise!

Monday, 27 July 2015

The Left and Right Brain – in Conversation!!

Right brain (R) : Hey!
Left brain (L) : What ?
R : Whatchu doin ?
L : Doin some analytical thinkin.. I am stuck on this thing since last night without any solution. Its driving me crazy!
R : See now that’s the problem with you. Your ways are too… you know… ROBOTIC!
L: Really? So what according to you, shall solve my problem? Rainbow crayons and Unicorn stickers?
R: You can try. Wudn’t hurt you know.
L: You’ve got to be kiddin me.
R: I don’t mean to offend you but logical reasoning and experimentation are not the only things that are the essence of existence. There are other important things too.
R: Look you are doing it again .. .. Can you just, for once, think with your heart and not your brain?
L: You mean my full-sized aortic pump?
L: Sorry but everything that’s been said or done has got to have some proof to it. Otherwise how can one believe in it?
R: Nobody has proved the existence of God. But people believe in Him, don’t they?
L: Well I don’t.
R: That is because you never see beyond experiments. There is a colourful world out there waiting to be explored and it needs an open mind. A mind that is free of rusty scientific locks and dusty analytical bolts!
L: Tell this to your doctor the next time you are down with diarrhoea. They will treat your runny system with an open mind without applying any medical-science locks and bolts whatsoever.
R: Dont you see that you are limiting your world ? Dont you see, that by defining one shortest pathway as your mode of travel you are missing out on the longest but the most beautiful one?
L: Like how?
R: ok,lets take an example of the problem on which you were stuck earlier. What was it about?
L: I was trying to prove this theory. I cannot get through a certain area in the flowchart which is quite convoluted, even for me.
R: ok, I don’t know one bit about your theory or what the hell a flowchart is,but i surely know the solution to your problem.
L:  And that is?
R:  TAKE A BREAK. RELAX. LISTEN TO SOME MUSIC. You were up the whole night. Clearly, you are not in the right state of mind to work. No wonder you are stuck. Indulge in some creative hobby for sometime. It will rejuvenate you. Once you take a fresh start with a fresh perspective at your problem, it will definitely resolve the issue you are facing. Creativity pays off in the weirdest of times.
L:  Utter waste of time. I shall utilise that time continuing at my work instead.
R:  Or you could try what i suggested and know that the Right brain is always right! If there was no creativity, everything would have been boring GREY. Just the way you are.
L:  Really? If there was no science you wouldn’t have known that the earth was round.
R:  Yeah, but if there was no art, you wouldn’t have known that the earth was so pretty.
L :  If there was no Math, you wouldn’t know that 1+1 is equal to 2.
R:  If there was no Creativity, you wouldn’t know that 1+1, if in love, is ONE not TWO..
L:  If there was no Darwin, you wouldn’t have known that we had all evolved over millions and millions of years into the human beings we are.
R:  If there was no Da Vinci, you wouldn’t have known what we are going to be evolved into, after millions and millions of years from now.
L:  I am responsible for Logic.
R: I am responsible for Love.
L: I am responsible for discovery.
R: I am responsible for curiosity. And you very well know curiosity if the first step towards discovery.
L: I made the “Eureka” moment happen.
R: I made the joyful endeavour that led to the “Eureka” moment.
L: So thats it.. i guess we have reached a deadlock. There is no end to this argument and there clearly are multiple outcomes to this probability.
R: You just said “WE BOTH WIN”, in Robotian.
L: Will relax and listen to some music now. Hope that helps me get to a solution about my problem.
R: I know that it will.
L: Yeah, and i agree to it with all my full-sized aortic pump. 

Tuesday, 21 July 2015

Don't Need an AD agency….? Think Again!!

We are all aware of the phrase “selling ice to an eskimo.”Ofcourse , a  person who is really really amazing at his persuasive skills can achieve this feat.So where do you find such an individual? Two words – Advertising Agency. Ad agencies garner such talents in each and every prospect of their selling business which includes concept design,production,purchases right until the market reviews.
The first and foremost step is to identify and select the right agency for your business process which will harness the most out of your available resources -money being the pivotal one! The agency shall work according to your products, objectives, ethos, culture and will create an amazing advertising campaign that will SELL!
Some people believe that hiring an ad agency is a liability to their respective businesses. But the truth is that in these stressed economic times, an agency will think of a way which is distinct and powerful in terms of using the client’s “green color” to their optimum advantage.
This is exactly when a Full Service Agency like Thin- i Advertising & Branding Co. saves the day!
But why Thin-i ?
There is a jungle of ad agencies out there who have hired full time expertise to work on the areas of copy writing, concept creation and execution, art direction and planning. Making use of the talents of the people they have employed, they boringly work with a set goal in mind along a strict professional approach BLAH BLAH BLAH…We obviously undertake this universally observed pattern of work but we still show a much needed contrast.
The fact that makes Thin- i stand apart from the regular crowd and be distinguished is that we believe in ‘SEEING BEYOND’. The letter ‘i’ stands for iDEAS which iNSPIRE and lead to successful iNNOVATIONS. It also represents the iNSIGHTS from the world of iNFINITE iMAGINATION. Thin-i  believes in ideas that are –
  • simple yet creatively and strategically inspired
  • drive relevant brand differentiations
  • unconventional & futuristic in approach
  • bring a larger perspective to the brand
  • creates a longer impact in the minds of consumers
Not being restricted within the explored world is our motto. We like to go through the wormhole and bring stories of parallel universes back with us…  :)
Talking of exploring stuff, brings us to BRANDS. The perception of a brand by the end user is extremely vital.  Thin- i knows that an increased perception and awareness, increases the chances of acceptance and longetivity of the brand in the minds of the consumers. They strive to build and sustain this image amongst the targeted audience. Transformation of a product or service into a brand is a slow and gradual process. Taking care of each and every phase of this transformation is Thin- i’s  job.
All said and done, to realize the perks that your business will receive you have got to hire the right ad agency. It will put all of its energies into building your brand in a compelling manner through creative strategy and marketing.
So the next time a man is trying to sell you ice in the Arctic, do not fail to ask him this– “ON BEHALF OF WHICH ADVERTISING AGENCY ARE YOU WORKING?”