Tuesday 25 August 2015

ABCD: The game of basics where the SUCCESS wins


Do you remember back in school days where writing ABCD right used to be the biggest achievement? That pats on back, that star on hand, that very good by your favourite teacher, that proud smile on your mothers face when you get it right. Well, not much has been changed, as even now when you enter into the professional world, again you have to start with the same four letters. In school times it used be A for Apple, B for Ball, C for Cat and D for Dog, but now it has changed drastically, as now A stands for Advertising, B for Branding, C for Communication and D for Design. The same four letters with the different meanings, but even today getting them right brings you nothing less than SUCCESS.

ABCD to climb up the ladder:

From the very first stage of schooling till now the definition of ABCD is changing. Following are the different steps of ABCD and their significance in different stages of life:

·    ABCD in School: Schooling is the very first step of a child’s life journey. For him A is for Apple, B is for Ball, C is for Cat & D is for Dog. He learns the first ABCDs of his life under the guidance of his teachers and family. With the right guidance he gets them right and steps up to the next level.

·    ABCD in College: After completing the long schooling days, with the right start, the child takes the first step to his college life. Where he explores the new meaning of ABCD with the influence of his friends, A for Aggression, B for Bunking, C for Canteen, D for Dating.

·     ABCD in Career: Then comes the most awaited stage of career building when the child is no more a child, but an individual with the dreams in his eyes, where A for Attitude, B for Behaviour, C for Calibre, & D for Degree forms the future.


·     ABCD in Business: In this very vital stage Advertising, Branding, Communication, Design unfolds the true meaning of success. The success formula for professional world is nothing but 4 simple steps, ABCD.

ABCD with Thin-i

We don’t promise success, ABCD does!


At Thin-i we don’t work on assumptions, but on factual calculations, as our full proof success formula of ABCD have done wonders in the past for our clients. Following are the few strategies we adapt to fulfil clients’ dreams:
 
·    The game of basics: We believe right first step leads you closer to your goals. ABCD is all about getting your basics in place, to have a voice, a personality, an identity, a promise, we make you have all of these so you not only pass the levels but win the game.

·    Plan ABCD: We understand every brand is different, we articulate Advertising, Branding, Communication and Design Plan customised for your business needs. So what we come up with for your brand is something no other brand can adapt, as it’s made from you, for you.

·    Compete. Win. Repeat: When you compete with yourself, you always win. With the four uniquely common steps of ABCD, we make you better and better. We land you up to the position where you face no competition as you enjoy monopoly due to the distinct place created exclusively for you.
  
·    Global Recognition: When you have ABCDs right, you reach to the every prospect around the globe and unfold many opportunities to grow with a credible stature.  


·     360⁰ Success: When winning becomes habit, success no longer remains a dream.  Recognition from across the globe leaves success with no other option than coming to you.





Monday 10 August 2015

The A to B of Selling….


Once upon a time there were two men (lets call them A and B). They both were fierce competitors of one another as a result of being in the same business – to sell!

Both had extremely intelligent strategies for their respective businesses. A’s business was to create awareness amongst the people about a product while B’s business was to make sure that the product lives up-to its name amongst the masses. Both of them were bright. But there was a problem. The growth of their respective businesses was stunted. No matter how hard they tried, no matter how smart they tried, they could not reach their goals.
Eventually on the verge of losing hope, they walked into a bar to drink their problems away (DUH!) Watching  the bartender mix their drinks, it struck them.
“What if we did the same to our businesses?”
They hurried back home and came up with a completely new and innovative strategy. They mixed their talents and resources together. As a result their business boomed.
A and B have been inseparable ever since. Their names were Advertising and Branding.
Advertising is a means of communicating the story of a brand to the audience, whereas branding refers to the building of the impression and reputation that the people have about a product and the process of trying to change or enhance it further. A brand emerges from the whole picture of what advertising does and  advertising emerges from creating brands.
Being an AD-MAD person myself, I may say that Advertising and Branding are the two most important questions for any business process. Unless you say ‘YES’ as an answer to both these questions, you might end up in a bar too (and not in a good way).

‘Advertising is not voodoo. The client could ultimately hope only to create the impression of a connection or resonance between the brand and what was important to consumers. And what was important to consumers was, always and invariably, themselves. What they conceived themselves to be’ -David Foster Wallace



Monday 3 August 2015

Animal Kingdom Advertising!!



This is the time for a song,a song that we sing
When the rains are drawing near, and the mirth – dark clouds bring.
To look for a partner, to look for a friend,
wide and beautiful, my joyous wings would bend.
For the peacock always knows and the peacock always shows,
how important it is to advertise, the thought that my plumage holds!!
Hot, scorching and dry.. More lonely-less humid,
leaving trail in the desert ..while searching for cupid.
Yes you should fear me, the way i fear you too,
rattling of my tail, is all i can do.
Finding my prey and making the presence felt,
advertising brings a lot, under the rattle snake’s belt.
We toil day and night, work our way to glory.
Never do we fail, never are we sorry.
Keeping our unity intact is our only goal,
working with teamwork and belief in our soul.
For we spread our pheromones, so that our brothers never lose the way,
ants shall always prefer the sunshine,for branding bright hay!
I sing through the dark, I sing towards dawn,
Pitch black as I am, like the chess’s 
favourite pawn.
With a voice like velvet, too laborious to resist,
very classy, very sweet-with an addictive twist.
Nightingale they call me, deemed with pride,
vocal advertising takes me–farther than my wings can ride!
Fallen stars on the earth, that’s what we are,
flickering here and there, illuminating way beyond par!
Call me a firefly, call me a glow worm,
I shall make my peace,and associate with any term.
Once you’ve touched me, you shall never be glum,
the reason is that I carry, magical light on my bum.
I am making a humble abode, please do not disturb,
for I want to lure the prettiest lass, statuesque and superb.
Will she like these flowers, or would she settle for the leaves?
Shall I use both, so to her it may please?
With pebbles and stones, or little twigs as her prize,
The love of a bower bird, for her would advertise!