Don’t write so much! Write it
short! Keep it simple and precise! Who’ll read such a long copy? Why write so
much? These doubts and suggestions land me up with another set of questions, do
people actually read ads or they just see visuals? It’s like asking, who came
first egg or hen? Answers are many, but
conclusion ZERO!
The war between copy and visual
is never ending! If it’s the visual that is going to take the cake, then why
writers put so much effort to write in the first place. I’m sure these
questions crossed every writer’s mind at some point of the time. As in an adagency every artist craves for something above the material aspects. We’re
always looking for something more, that pat on back, that well done, that smile
on readers’ face, creative satisfaction that brings change.
They say a picture says more than
1000 words. But if you ask me, a word creates 1000 pictures in mind. Different
people interpret words in their own way. Like when I say LOVE, some of you will
bring out the red rose that you have in your diary, some of you will think of
your little toddler who’s waiting for you back home, some of you will remember
the Aloo Paratha that your mother makes…!
In short, advertising is a
creative agreement between Visual and Copy. Sometimes a visual drag the reader
to headline; sometimes the headline brings him in the ad, in both ways the
remaining element acts as a supporter. It need not be a long copy or an out of
the box visual, just a simple piece of writing with an attractive visual is
enough to take the reader on a journey that ends with him urging to own the
product.So when next time your creative bud
craves for a masterpiece of advertising, do ask yourself, I’m writing a
creative piece of ad but is that enough?
No comments:
Post a Comment