So, you have a life?

With changing time, definition of life has also changed

Dude, do you know what Salman Khan tweeted yesterday?

Ahh! I’m connect with the CEO of PEPSICO in LinkedIn

This is my picture perfect to be uploaded on Facebook

Wow! Did you check out that superb video on Instagram?

If you’re familiar with these phrases….then…

Welcome to the fantasy world of social media

Social Media, two big fat words which is taking the world like hurricane. Social media is just not about updating status, tweeting about current topic, uploading pictures with different filters, connecting with big shots etc. it’s all these and a lot more. 

Let me share a small story,

I happened to attend a social media seminar where experts from the field were present to give their inspiring speech. The room was jam packed like the viral local, minus the quarrel. A speaker was standing tall on the dais, introducing himself with utmost elegance. Even before the session started, this young man stood up and abruptly threw a question saying ‘Why Social Media for big brands’ to which the gentleman quietly stared at the twinkling eyes of the crowd eagerly waiting for his answer. He sighed and asked us a question instead ‘How many of you are on Social Media’. Not a single person’s hand was down, including the security guard who proudly raised his hand straight up. The speaker glanced at the auditorium and answered the young man ‘For you all’. Social media is a platform where the brands can directly interact with the customer.

There are numerous Social Media platforms which not only drive us crazy but also captivate all big, medium and small brands. They are a great help to big brands because it’s practically difficult for these brands to connect with their customers all over the world. These platforms enable easy interacting with their customers via Twitter, Facebook and Instagram. With the immerging need for social media marketing, there are companies who are churning mind and coming up with different social media strategies to connect with the customers. Social media platforms are largely captured by big brands to promote their name and strike a one-on-one communication with their customers. So once a networking site, now also talks pure business.

Social Media is-

·        Cost-effective

·        Quick

·        Filter Target Audience

·        Right reach

·        No industry bias

·        Huge audience

·        Perfect balance of photos, videos & texts

·        Track amount of money spent accurately

“The more you explore social media, the more you discover something new”.

Will she ever come back?

She was a happy go lucky girl. Full of life and exuberance. A girl who always wore a smile on her face, who always greeted people with a smile and a friendly hello! A brilliant cook, a graceful dancer, a caring daughter, a loving elder sister. She was everything that made her so special. But then, SOCIAL MEDIA happened…!

Like every new toy amuses a child, she got amused. But the only difference was, she never got bored of her new toy. In fact, her amusement kept on increasing with every passing day. She started spending hours in chatting with her long lost school friends. But sadly it made her forget about her parents sitting next to her, waiting for their turn to come.

The inventor had his good reasons to create SOCIAL MEDIA PLATFORM. But it was her fault that she carried away with it. Her friends taught her how to use it, but sadly no one taught her neither her friends that, where to stop!  The platform created to share knowledge, make worldwide friends and to bring the world closer, distanced her from the real world.

She is lost. Social Media has become her world. Her home. Her everything. We need to bring her back to the real world. The world where people Likes her for the person she is, where people Shares love, where people Comments for her generosity, where morning rises with tweeting of the birds not beeping of a cell phone. But the biggest question is, “Will She Come Back?”

          

The World of Advertising Exceptions

I get up every morning by 7 a.m. I take 8 hours sleep. I don’t have insomnia. I don’t have moustache, beard, or spikes. And I guess a girl with moustache and beard won’t look that appealing too.(kindly give a pause to your wild imagination.) I don’t smoke or drink. I hang out with my friends on every weekend. Yes, I have two days off on every alternate week.

By now you must have made your mind to close the article as you’re surely not here to read about my daily routine. I know it’s kind of boring too, but I don’t understand if the routine is so boring, why do we follow it so religiously?? And above all of it, I am not Rekha, Madhuri, Kareena or Alia, a celebrity whom you like to follow or read about. But maybe the next line will drag you back in the article. I’m from the industry, which has given Prasoon Joshi, R. Balki and many more such legends to the Bollywood, legends that are making their mark and creating difference.

I am from the advertising industry. An industry which is known for its creative work and with that also known more for people with the funky looks (girls with colored streaks, boys with funky specs, trendy  haircuts, and so on…), habits (smoking to release pressure, being in pressure all the time, drinking in sadness and drinking to give company to a friend in his sadness…) and behaviors (sleeping during the day, giving company to owls at night, meeting family on national holidays…). But this list comes with an asterisk as these could be worse if the deadlines are near.

Even I had the same impression about the industry. But it changed completely when I got to work in Thin-i. Thin-ian’s (our team) changed my perception. Yes, we (Thin-ian’s) belong to the same world as they all do, but we differ on the other parameters, we think different. Our work is funky, trend changing or to make it more convincing out-of-the-box, the term more frequently said by advertising professionals than actually used.

Though we call ourselves advertising aliens, we are just like others, but still different, as our thoughts set us apart.

You must be thinking, everyone says that, yes, right, everyone does, but very few actually show it through their work. And luckily we fall under that ‘very few’ category, as we believe it’s always beneficial to be on the minority side. So we really enjoy being so similarly different. As it sets us apart and still makes us a part of the advertising world.