ABCD: The game of basics where the SUCCESS wins

Do you remember back in school days where writing ABCD right used to be the biggest achievement? That pats on back, that star on hand, that very good by your favourite teacher, that proud smile on your mothers face when you get it right. Well, not much has been changed, as even now when you enter into the professional world, again you have to start with the same four letters. In school times it used be A for Apple, B for Ball, C for Cat and D for Dog, but now it has changed drastically, as now A stands for Advertising, B for Branding, C for Communication and D for Design. The same four letters with the different meanings, but even today getting them right brings you nothing less than SUCCESS.

ABCD to climb up the ladder:

From the very first stage of schooling till now the definition of ABCD is changing. Following are the different steps of ABCD and their significance in different stages of life:

·    ABCD in School: Schooling is the very first step of a child’s life journey. For him A is for Apple, B is for Ball, C is for Cat & D is for Dog. He learns the first ABCDs of his life under the guidance of his teachers and family. With the right guidance he gets them right and steps up to the next level.

·    ABCD in College: After completing the long schooling days, with the right start, the child takes the first step to his college life. Where he explores the new meaning of ABCD with the influence of his friends, A for Aggression, B for Bunking, C for Canteen, D for Dating.

·     ABCD in Career: Then comes the most awaited stage of career building when the child is no more a child, but an individual with the dreams in his eyes, where A for Attitude, B for Behaviour, C for Calibre, & D for Degree forms the future.

·     ABCD in Business: In this very vital stage Advertising, Branding, Communication, Design unfolds the true meaning of success. The success formula for professional world is nothing but 4 simple steps, ABCD.

ABCD with Thin-i

We don’t promise success, ABCD does!

At Thin-i we don’t work on assumptions, but on factual calculations, as our full proof success formula of ABCD have done wonders in the past for our clients. Following are the few strategies we adapt to fulfil clients’ dreams:

 

·    The game of basics: We believe right first step leads you closer to your goals. ABCD is all about getting your basics in place, to have a voice, a personality, an identity, a promise, we make you have all of these so you not only pass the levels but win the game.

·    Plan ABCD: We understand every brand is different, we articulate Advertising, Branding, Communication and Design Plan customised for your business needs. So what we come up with for your brand is something no other brand can adapt, as it’s made from you, for you.

·    Compete. Win. Repeat: When you compete with yourself, you always win. With the four uniquely common steps of ABCD, we make you better and better. We land you up to the position where you face no competition as you enjoy monopoly due to the distinct place created exclusively for you.

  

·    Global Recognition: When you have ABCDs right, you reach to the every prospect around the globe and unfold many opportunities to grow with a credible stature.  

·     360⁰ Success: When winning becomes habit, success no longer remains a dream.  Recognition from across the globe leaves success with no other option than coming to you.

Animal Kingdom Advertising!!

This is the time for a song,a song that we sing
When the rains are drawing near, and the mirth – dark clouds bring.
To look for a partner, to look for a friend,
wide and beautiful, my joyous wings would bend.
For the peacock always knows and the peacock always shows,
how important it is to advertise, the thought that my plumage holds!!

Hot, scorching and dry.. More lonely-less humid,
leaving trail in the desert ..while searching for cupid.
Yes you should fear me, the way i fear you too,
rattling of my tail, is all i can do.
Finding my prey and making the presence felt,
advertising brings a lot, under the rattle snake’s belt.

We toil day and night, work our way to glory.
Never do we fail, never are we sorry.
Keeping our unity intact is our only goal,
working with teamwork and belief in our soul.
For we spread our pheromones, so that our brothers never lose the way,
ants shall always prefer the sunshine,for branding bright hay!

I sing through the dark, I sing towards dawn,
Pitch black as I am, like the chess’s favourite pawn.
With a voice like velvet, too laborious to resist,
very classy, very sweet-with an addictive twist.
Nightingale they call me, deemed with pride,
vocal advertising takes me–farther than my wings can ride!

Fallen stars on the earth, that’s what we are,
flickering here and there, illuminating way beyond par!
Call me a firefly, call me a glow worm,
I shall make my peace,and associate with any term.
Once you’ve touched me, you shall never be glum,
the reason is that I carry, magical light on my bum.

I am making a humble abode, please do not disturb,
for I want to lure the prettiest lass, statuesque and superb.
Will she like these flowers, or would she settle for the leaves?
Shall I use both, so to her it may please?
With pebbles and stones, or little twigs as her prize,
The love of a bower bird, for her would advertise!

You think you belong in the Advertising Industry …Really?

Keep going downtown to find out if you possess 1 or more or all of the following super powers that are mandatory to survive in the world of creativity –

**Comment your score below :

1. You are smirking at the word “downtown”   ;)
2. No matter how hard you tried during those school days, you always got a stupid “C” in Math. 
3. If you had to choose between coffee and coffee,you would always choose coffee!
4. Your daily dose of entertainment whilst growing up was watching The Powerpuff girls, Dragonball -Z, Bob the Builder and Samurai Jack with a bowl of cereal.
5. You have just realised you need to download all of the Dragon ball-Z webisodes.
6. Every time a client disapproves an awesome idea of yours, you want to scream Bloody Murder… But you cant!
7. There have been more clumsy and awkward moments in your life than the “oh so pretty” ones.
8. You think all of your work is exceptional even when it is as dumb as a rock paddling with one oar!
9. HOLIDAY every SATURDAY – your motto!
10. You don’t believe in racism .. You hate everybody equally.
11. You like to visualise meaningful shapes out of the clouds in the sky and then laugh about the obscene ones.
12. You like to check your phone every 2 minutes (Ok, this can be universal).
13. No matter how many times you watch F.R.I.E.N.D.S, you just can’t get enough of it.
14. You decide on buying a Louis Vuitton upon receiving your next salary but somehow end up buying a vegetable sandwich.
15. You helplessly watch all your money vanish in thin air within the first few days of every month.  :(
16. If you are a copywriter, you are a thorough worshipper of the
Greek God – THESAURUS.
17. You have picked your nose in your boss’s office when they were not around.
18. Two minute noodles come to your rescue when you are famished due to working late in the office.
19. You are always working late in the office.  :/
20. If you don’t make it to the deadline, you are dead.
21. A client will never understand/approve a visually tantalising presentation of yours…you know, because they know so much!
22. Then they will look at you in despise as if you sport eleven fingers and a giant booger!
24. You can extract creativity out of any situation – Even when your boss is yelling at you,their shadow takes the shape of a creature with horns,a tail and friggin trident.
25. You feel betrayed when someone tells you, “Hey look, the idea you just cooked up is already present on the internet ”.
26. When you were 10 you had no idea what you wanted to be.. Now that you are 25, you have no idea what you want to be.
27. You are wondering how long does this list go ?
28. You can never decide which of your dragons should win the duel occasionally hosted by you in your head.
29. Now you are imagining dragons and did not realise that number 23 is missing in this list.
30. Red appeals to you more than any other colour.
31. You have imagined being in a Batman suit and saving the world atleast once in your life.
32. You like criticizing others work. You hate being criticized by others on your work.
33. You very well know – “inspired” is a fancy name for “hell yeah, its a copy!”
34. You believe that the Homo Sapiens Sapiens who practice grammatically incorrect and improper English should be executed!
35. You can’t remember your damn passwords.
36. You spend most of your time on Pinterest surfing for “inspirational” ideas.
37. You cannot get your creative juices flowing unless there is music around.
38. The service technician/networking guy will fix your computer and as soon as he leaves, the damn thing will roll back to the same problem.
39. You have recently started realising that you are socially boycotted.
40. You have lost the right to expect a 9 to 5 job ….PERMANENTLY and FOREVER.
41. You hate Justin Bieber….too!
42. You have lost the right to say NO…  PERMANENTLY and FOREVER.
43. Everytime somebody ranks Game of Thrones over LOTR, you want to knock the bejesus out of them – because Harry Potter is the best.
44. When you were looking for your first ever job, you were offered an internship that paid “pebbles” which weren’t even round.
45. Now you have landed a great job which pays round “pebbles”.
46. A brilliantly made advertising campaign or a creative idea sets off the happy tears and you resemble a school girl from some Japanese anime.
47. When you were a fresher, you were picked on by your colleagues like the weakest member of the herd!
49. Every night before going to sleep you pray to Superman that the poor little squirrel from Ice Age gets its acorn soon.
50. My boss was wearing a stunning Emerald green blazer today. (I know its irrelevant to the post but I cudn’t think of anything else to put at the last position)

– “STAY MAD .. SEE BEYOND!”
Thin-i Advertising & Branding Co.

The World of Advertising Exceptions

I get up every morning by 7 a.m. I take 8 hours sleep. I don’t have insomnia. I don’t have moustache, beard, or spikes. And I guess a girl with moustache and beard won’t look that appealing too.(kindly give a pause to your wild imagination.) I don’t smoke or drink. I hang out with my friends on every weekend. Yes, I have two days off on every alternate week.

By now you must have made your mind to close the article as you’re surely not here to read about my daily routine. I know it’s kind of boring too, but I don’t understand if the routine is so boring, why do we follow it so religiously?? And above all of it, I am not Rekha, Madhuri, Kareena or Alia, a celebrity whom you like to follow or read about. But maybe the next line will drag you back in the article. I’m from the industry, which has given Prasoon Joshi, R. Balki and many more such legends to the Bollywood, legends that are making their mark and creating difference.

I am from the advertising industry. An industry which is known for its creative work and with that also known more for people with the funky looks (girls with colored streaks, boys with funky specs, trendy  haircuts, and so on…), habits (smoking to release pressure, being in pressure all the time, drinking in sadness and drinking to give company to a friend in his sadness…) and behaviors (sleeping during the day, giving company to owls at night, meeting family on national holidays…). But this list comes with an asterisk as these could be worse if the deadlines are near.

Even I had the same impression about the industry. But it changed completely when I got to work in Thin-i. Thin-ian’s (our team) changed my perception. Yes, we (Thin-ian’s) belong to the same world as they all do, but we differ on the other parameters, we think different. Our work is funky, trend changing or to make it more convincing out-of-the-box, the term more frequently said by advertising professionals than actually used.

Though we call ourselves advertising aliens, we are just like others, but still different, as our thoughts set us apart.

You must be thinking, everyone says that, yes, right, everyone does, but very few actually show it through their work. And luckily we fall under that ‘very few’ category, as we believe it’s always beneficial to be on the minority side. So we really enjoy being so similarly different. As it sets us apart and still makes us a part of the advertising world.