With changing time, definition of life has
also changed
Dude, do you know what Salman Khan tweeted
yesterday?
Ahh! I’m connect with the CEO of PEPSICO in
LinkedIn
This is my picture perfect to be uploaded on
Facebook
Wow! Did you check out that superb video on
Instagram?
If you’re familiar with these phrases….then…
Welcome to the fantasy world of social media
Social Media, two big fat words which is taking
the world like hurricane. Social media is just not about updating status,
tweeting about current topic, uploading pictures with different filters,
connecting with big shots etc. it’s all these and a lot more.
Let me share a small story,
I happened to attend a social media seminar
where experts from the field were present to give their inspiring speech. The
room was jam packed like the viral local, minus the quarrel. A speaker was
standing tall on the dais, introducing himself with utmost elegance. Even
before the session started, this young man stood up and abruptly threw a
question saying ‘Why Social Media for big
brands’ to which the gentleman quietly stared at the twinkling eyes of the crowd
eagerly waiting for his answer. He sighed and asked us a question instead ‘How
many of you are on Social Media’. Not a single person’s hand was down,
including the security guard who proudly raised his hand straight up. The
speaker glanced at the auditorium and answered the young man ‘For you all’.
Social media is a platform where the brands can directly interact with the
customer.
There are numerous Social Media platforms
which not only drive us crazy but also captivate all big, medium and small
brands. They are a great help to big brands because it’s practically difficult
for these brands to connect with their customers all over the world. These
platforms enable easy interacting with their customers via Twitter, Facebook
and Instagram. With the immerging need for social media marketing, there are
companies who are churning mind and coming up with different social media strategies to connect with the customers. Social media platforms are largely
captured by big brands to promote their name and strike a one-on-one
communication with their customers. So once a networking site, now also talks
pure business.
Social Media
is-
·
Cost-effective
·
Quick
·
Filter Target Audience
·
Right reach
·
No industry bias
·
Huge audience
·
Perfect balance of photos, videos & texts
·
Track amount of money spent accurately
“The more you explore social media, the more
you discover something new”.